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The domain nsera.com states the following, "NSERA Specialty Insurance Services." I observed that the webpage also stated " NSERA Specialty Insurance Services Insurance for Unique Risks." They also stated " Welcome to NSERA, the National Sports Entertainment Recreation Association and Specialty Insurance Services. NSERA is committed to providing specialized insurance programs with reliable carriers offering excellent coverage, fair and competitive pricing, and to conduct business with the highest degree of integrity. Or Cyber Security insurance, we can help you." The meta header had insurance as the first keyword. This keyword was followed by airsoft insurance, paintball insurance, and FEC insurance which isn't as urgent as insurance. The other words the site used was Pest control insurance. cyber security insurance is also included but might not be understood by search engines.